How to Monetize Facebook in 2025: A Complete Guide

Unlocking Facebook's Earning Potential

Facebook is one of the most powerful platforms for reaching a vast audience, but are you making the most of its monetization opportunities? With over 66% of users visiting business pages weekly, leveraging Facebook's tools can help increase your visibility and maximize revenue.

This guide will walk you through effective strategies to monetize your content, ensuring you make the most of the platform’s features and opportunities.

Does Facebook Pay for Likes?

Facebook does not directly pay for likes on your posts or page. However, a high engagement rate (likes, comments, and shares) boosts your content's reach, increasing your chances of generating income through:

• Advertising revenue
• Brand sponsorships
• Product sales

To start earning on Facebook, you must create a business page and develop a content strategy that includes both organic and paid growth.

Requirements for Facebook Monetization

Before monetizing your content, ensure you meet Facebook’s eligibility criteria:

1. Publish content on an eligible surface (Facebook Pages, Groups, or Instagram)
2. Reside in an eligible country
3. Comply with community standards
4. Follow Facebook's monetization policies
5. Share authentic and original content
6. Foster genuine engagement
7. Meet Facebook’s payment conditions
8. Maintain a well-established presence
9. Adhere to page, group, and event rules
10. Comply with policies regarding political and governmental content

8 Proven Ways to Monetize Facebook

1. Earn from In-Stream Ads

In-stream ads allow you to generate revenue from videos. To qualify, you need:

• A Facebook Page (not a personal profile)
• At least 10,000 followers
• A minimum of 600,000 watch minutes over 60 days
• At least five active videos

For on-demand videos, you need at least 5,000 followers and 60,000 watch minutes over the past 60 days.

2. Offer a Premium Subscription

With Facebook Fan Subscriptions, you can provide exclusive content to subscribers for a monthly fee. To unlock this feature, you need:

• 10,000 followers OR 250 returning viewers
• At least 50,000 post engagements OR 180,000 watch minutes

3. Partner with Brands

Branded content allows influencers and creators to collaborate with companies. To use this feature:

• Follow Facebook’s Branded Content Policies
• Use the Branded Content Tool for transparency
• Disclose partnerships clearly

4. Host Paid Online Events

Create virtual events where users pay for access. This strategy is perfect for:

• Webinars and coaching sessions
• Exclusive interviews
• Live performances

5. Drive Traffic to Your Online Store

Use Facebook to promote your eCommerce store by adding product links in:

• Posts and stories
• Facebook Marketplace
• Call-to-action (CTA) buttons

6. Earn from Facebook Stars

Facebook Stars allow viewers to send digital gifts during live streams. Each star is worth $0.01, offering a steady income stream for content creators.

7. Open a Facebook Shop

A Facebook Shop lets you sell directly on the platform, offering an integrated shopping experience for customers.

8. Monetize Live Streaming with Badges

Badges on Facebook and Instagram Live encourage fans to support you financially. Viewers purchase badges, unlocking special recognition and engagement perks.

Check Your Eligibility for Facebook Monetization

To verify if you qualify:

1. Go to Creator Studio
2. Click Monetization
3. Review your eligibility status

By meeting Facebook’s criteria and implementing these monetization strategies, you can transform your content into a revenue-generating asset in 2025.