How Many Users Does Facebook Have in 2025?

Introduction

Facebook has revolutionized online communication since its launch in 2004. Founded by Mark Zuckerberg and fellow Harvard students, it initially served as a social networking platform for college students before evolving into the dominant force in social media it is today.

From its humble beginnings in a dorm room, Facebook has grown into a tech giant, shaping digital marketing, global interactions, and even societal behaviors. But just how many people actively use Facebook today?

Facebook’s Global User Count in 2024

According to Meta’s Investor Relations and Statista, Facebook’s user base remains formidable. Here are the latest figures:

• 3.07 billion monthly active users globally.
• 2.064 billion daily active users (68.11% of monthly users).
• 243.5 million users in the United States, representing approximately 73% of the U.S. population.

Facebook's Growth Over Time

Facebook’s journey to 3 billion users didn’t happen overnight. Below is a breakdown of its user growth over the years:

Year     Global Users     US & Canada Users

2004    1 million                    N/A

2005    5.5 million                N/A

2006    12 million                    N/A

2010    608 million         154 million

2015    1.59 billion         219 million

2020    2.80 billion         258 million

2024    3.07 billion         272 million

This exponential growth demonstrates Facebook’s increasing global dominance and ongoing engagement with users.

Where Is Facebook Most Popular?

The majority of Facebook users come from the Asia-Pacific region, followed by Europe and North America:

World Region        Facebook Users % of Total Users

Asia-Pacific            1.36 billion               45%

Europe                 408 million               13%

US & Canada        272 million               9%

Rest of World        1.01 billion               33%

Why Does This Matter?

Facebook’s global reach makes it a powerful platform for businesses looking to advertise and connect with diverse audiences. Additionally, it presents unique challenges and opportunities for policymakers, researchers, and marketers navigating the digital landscape.

Top 10 Countries with the Most Facebook Users

Here are the countries with the largest Facebook user bases:

Rank       Country          Facebook Users         % of Population Using Facebook

1                  India                    417 million                               29.62%

2           United States            244 million                               73.52%

3                  Brazil                    139 million                               64.86%

4              Indonesia                135 million                               49.31%

5                 Mexico                  93 million                                73.40%

6             Philippines                  91 million                                79.89%

7                 Vietnam                  76 million                                77.97%

8                Thailand                  59 million                                82.40%

9                  Japan                  56 million                                44.55%

10            Pakistan                  49 million                                21.18%

Why Isn't China in the Top 10?

Facebook has been blocked in China since 2009 due to internet censorship policies. Instead, Chinese users rely on domestic platforms such as WeChat, Weibo, and of course, TikTok. Some individuals use VPNs to bypass restrictions, but the vast majority of the population does not have access to Facebook.

Final Thoughts

Facebook remains a dominant force in social media, with over 3 billion users actively engaging on the platform. Its vast, globally dispersed user base makes it essential for businesses, marketers, and researchers alike.

As Facebook continues evolving, its impact on digital marketing, global connectivity, and social behaviors will remain significant for years to come.